Earnest – Corporate Identity for sustainable APPanimation, brand logotype, brand positioning, brandbook, concept, digital design, illustration, infographic, layout, marketing materials, mockups, presentation templates, social media strategy, social media templates, typography selection, ui/ux, visual language, web design
Earnest is Mobile App helping user with sustainable choices for every day life, including tipps and challenges how to ecologically maintain your household.
Project include complex brand design from scratch with numerous milestones. First challenge was to define market position and target groups and design Logo, Key Visual, series of Icons.
Second milestone included concept and design of Illustrations series. Together with marketing team we have developed 21 advertisements for various social portals such as facebook, Instagram, Pinterest and Spotify. For every advertisement I have designed different story with illustration contained sustainable thinking questions.
Working together wit UX/UI team I have helped develop app elements, app assets and finally web design.
Our workflow was completely remote due to different locations and pandemic times which worked very good because our Project was 100% digital.
Project has been developed while working for Uptodate