Deutsche Rentenversicherung – promotion campaign

Promotional campaign created together  with Capgemini  for Deutsche Rentenversicherung

Our main goal was to explain the structure and strategies of the new department dealing with comprehensive IT resource management – Architecture management.

For campaign need I have developed a complex Key Visual Language, Logo, Series of Illustrations and Posters for Digital and Traditional use, as well as Power Point Master Document  and short animation. The most challenging was to implement very abstract and complex ideas into illustration.