Deutsche Rentenversicherung – promotion campaign
advertisement campaign, animation, asset library, brand analysis, brand in space, brand logotype, brand merchendise, brand narrative, brandbook, color palette, concept, data visualisation, editorial design, illustration, infographic, marketing materials, mockups, presentation templates, print design, typography selection, visual languageDeutsche Rentenversicherung – promotion campaign
Promotional campaign created together with Capgemini for Deutsche Rentenversicherung
Our main goal was to explain the structure and strategies of the new department dealing with comprehensive IT resource management – Architecture management.
For campaign need I have developed a complex Key Visual Language, Logo, Series of Illustrations and Posters for Digital and Traditional use, as well as Power Point Master Document and short animation. The most challenging was to implement very abstract and complex ideas into illustration.
Solution Architektur Illustration
Sketch of Solution Architektur Illustration
Final sketch
1st sketch
2th sketch
