Deutsche Rentenversicherung – promotion campaign

advertisement campaign, animation, asset library, brand analysis, brand in space, brand logotype, brand merchendise, brand narrative, brandbook, color palette, concept, data visualisation, editorial design, illustration, infographic, marketing materials, mockups, presentation templates, print design, typography selection, visual language

Deutsche Rentenversicherung – promotion campaign

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Promotional campaign created together  with Capgemini  for Deutsche Rentenversicherung

Our main goal was to explain the structure and strategies of the new department dealing with comprehensive IT resource management – Architecture management.

For campaign need I have developed a complex Key Visual Language, Logo, Series of Illustrations and Posters for Digital and Traditional use, as well as Power Point Master Document  and short animation. The most challenging was to implement very abstract and complex ideas into illustration.


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Solution Architektur Illustration

Sketch of Solution Architektur Illustration

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Final sketch

1st sketch

2th sketch

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